AdFest 2007 tidbits

AdFest 2007 tidbits.
So far, Ogilvy's done Manila proud, with several bronzes and a gold for my favorite Pond's billboard, "Pore." JWT is bringing home an AdFest globe (best in category) too, for the Cat Fantasies illustrations. Sadly, Piglets didn't make it to the nominee round, remaining a finalist. On a happier note, Y&R Kuala Lumpur's "Audiowaves" for Penguin Audiobooks did get a nomination, and Y&R Thailand's "Cowboy" ad for UBC's Asian movies channel received a bronze. (One must cheer on one's network.)Ogilvy Singapore's stunning work for East Timor, and the Singapore Hospice Council, both big winners in the World Press Awards, also got nods from the AdFest judges. BBDO Singapore's Wrangler Basic Jeans series, celebrating the Neanderthal in every guy, had the team taking to the stage almost too often to count. Clima Bike Locks, out of Leo Burnett Bangkok, took home the Best of the Best in Print.The jury head for Print Craft, arms akimbo and head at a challenging angle, scolded the audience for not entering enough work in the print craft categories. I think a discount promotion on entry fees is in order. As much as we'd like to, there is simply not enough money for all the entry fees in all the major shows. We try to be smart about our entries, as other agencies do; but there are days that the award show rounds feel like high-stakes poker, and just seeing the entry fees on the forms makes you want to fold early and go home to a sumptuous bed with thick pillows that give just a little lovely bit when your heavy head hits them.One thing I have learned: the opening dance number is a must.

Cheat Sheet on the Adfest

JIMMY LAM'S
EXCLUSIVES, COVERAGE
Cheat Sheet on the Adfest

Adfest co-founder Jimmy Lam blew into town last January 23, to see if everyone was all set for Adfest 2006. First, he checked on the aspiring writers and art directors at Camp Creatives. Later that evening, he met with some of Manila’s more senior creative directors at the wine bar Cyrano, to share some strategies for winning in Pattaya. Here are some of his pointers.
Make an ad that a judge wants to see again and again…and again. Last year’s winner of the Grand Prix is an excellent example. By the time the Ajinomoto Stadium spot reached Pattaya, everyone had seen it more than a few times. Of course, the judges had to view it again at the screening and once more at the finalists’ screening, but they never tired of it. Perhaps they couldn’t get enough of that poor desperate boy, bedding the ugliest girl in town, only to find out that the pretty girls were, in fact, the real deal.
Sometimes, an interesting strategy can make your ad stand out. Noble Development’s “impersonators” campaign wasn’t an obvious choice for the gold. After all, who still votes for talking heads?But once the judges understood the merit in being the genuine article, they saw the gem in this ad. If imitation was the sincerest form of flattery, then Noble Development was worthy of an award too.
Production values aren’t everything. Judges look at thousands of ads, most of them with great production values. So impressing the judges with a slick ad won’t be enough. You need a strong core idea. Look at the Saatchi’s energy conservation spot. No special effects, no slick photography. Just a down-to-earth approach, simple dialogue and the signature Thai humor. Yet it clearly deserves the award.
Humor isn’t everything either. A lot has been said about Thai humor in the Adfest. Now, while judges always like a funny ad, slapstick isn’t a surefire strategy. Once again, if the ad doesn’t have a core idea or if the humor is out of place, then it doesn’t stand a chance.
Don’t sweat the little things, especially the subtitles. Dialogue in a foreign language is not necessarily a bad thing. Having local flavor can be an advantage. But if you must translate, because the idea is all in the dialogue, then translate and dub it in English. Don’t get lazy and send a written translation. It’s dark in those screening rooms. Judges won’t bother to read it.The same goes for the subtitles. Art directors, please resist the urge to make them tiny. Subtitles are meant to be read—and read easily. Be nice to the judges, and they may just thank you.
Ground your idea in a universal insight. Of course, some ads just don’t need translation, no matter what language is spoken. That’s because their stories are universal. For instance, mothers are the same everywhere you go. Mothers always want you to call home. And when you realize that the young man in the I-mobile spot has just lost his mom, you’ll want to call home, too.
Spend your money wisely. It’s so easy to think that the Adfest is a numbers game—the more entries you send, the more chances you have of winning. But it isn’t. Be ruthless in looking at your own work; send only what is sure to win. If you have the slightest doubt about an ad, don’t bother.
Now, having enumerated the many ways to curry the Adfest jury’s favor, Lam added one last tip.
All judges are not the same. There’s a good chance that taste of judges in the Adfest will differ from the taste of judges in the Cannes Lions, so what wins in Pattaya may not win in Cannes. Then again, a Cannes judge will not vote the same way as a Clio judge. There will always be a discrepancy. So what else can you do?
See you in Pattaya!

Adfest: Ý tưởng hiện thực

Adfest: Ý tưởng & hiện thực


10 năm trước, một nhóm chuyên gia quảng cáo gặp nhau ở Chiangmai, Thái Lan. Họ đưa ra ý tưởng tổ chức ngày hội Quảng cáo châu Á – Thái Bình dương (AdFest) nhằm tôn vinh những ý tưởng quảng cáo độc đáo nhất trong khu vực. Đây cũng là sân chơi bổ ích dành cho các bạn trẻ thích sáng tạo. AdFest lần thứ nhất chỉ thu hút 832 tác phẩm, đến từ 200 công ty trong toàn khu vực châu Á – Thái Bình Dương. 10 năm sau, AdFest đã trở thành sự kiện quảng cáo được cả thế giới biết đến và đánh giá cao.
“Bảo tàng nghệ thuật”Từ ngày 14 đến 17-3 vừa qua, tại thành phố Pattaya, Thái Lan, AdFest đánh dấu “sinh nhật” lần thứ 10, chào đón gần 2.000 đại biểu đến từ 48 quốc gia với hơn 5.000 tác phẩm quảng cáo,. Hội đồng giám khảo giờ đây không chỉ là những người có uy tín trong khu vực, mà còn có nhiều chuyên gia nổi tiếng đến từ khắp nơi trên thế giới.Năm nay, có 10 thể loại quảng cáo được trình bày và giới thiệu tại AdFest. Mỗi mẫu thiết kế thực sự là một tác phẩm nghệ thuật, ẩn chứa những ý tưởng từ đơn giản đến trừu tượng. Nhưng tựu trung, tất cả đều không nằm ngoài mục đích nâng cao giá trị sản phẩm, thương hiệu.Theo ông Jay Furby, một thành viên trong hội đồng giám khảo, đa số các mẫu quảng cáo năm nay đều rất sáng tạo và mới mẻ.Trong thời gian triển lãm “những tác phẩm nghệ thuật” là các buổi thuyết trình liên quan đến ngành truyền thông. Trong đó, Hiệp hội Quảng cáo Nhật có bài thuyết trình với chủ đề The Practical Guide to Planet Japan (tạm dịch: Đường đến Nhật). Trong phần trình bày của mình, người Nhật không ngại ngùng phát đi thông điệp về sự phát triển và sáng tạo của ngành quảng cáo đất nước mặt trời mọc. Họ có thể thực hiện những chiến dịch quảng cáo cho các sản phẩm “made in Japan”một cách hiệu quả, bất chấp sự đe dọa từ các tập đoàn quảng cáo hùng mạnh của quốc tế.Tổng cộng 15 bài thuyết trình trong 4 ngày diễn ra AdFest là những bài học rất thực tế mà bất cứ người làm quảng cáo nào cũng muốn lĩnh hội. Các chuyên gia trình bày không chỉ thuộc khu vực châu Á, mà còn đến từ nhiều nước châu Âu và Mỹ.
Việt Nam giữa bạn bè?Tuy nhiên, điểm nhấn của AdFest năm nay vẫn là cuộc thi Young Lotus, cuộc so tài của những tài năng trẻ đến từ 14 nước trong khu vực, torng đó có Việt Nam. Mỗi nước cử hai đại diện, tạo thành một đội tham gia thực hiện mọi đoạn phim quảng cáo trên truyền hình (TVC) 60 giây. Đề thi chỉ được giao trước khi cuộc thi diễn ra một ngày.Đề tài dành cho 28 thí sinh trẻ năm nay là Pattaya không chỉ có sex, mà còn nhiều điều tốt đẹp khác. Các thí sinh tự phác thảo ý tưởng, quay phim với chiếc điện thoại Nokia N93i. Họ kiêm luôn việc chọn diễn viên, biên tập, thực hiện kỹ xảo, âm thanh… Tất cả phải được hoàn thành trong …24 giờ.Ông Jimmy Lam, Chủ tịch AdFest 2007, chia sẻ cùng phóng viên tạp chí Thành Đạt, đơn vị báo chí duy nhất của Việt Nam được mời tham dự AdFest: “Đây là sân chơi để các bạn trẻ trao đổi kinh nghiệm, kỹ năng và tính sáng tạo. Quan trọng hơn, họ sẽ có thêm hiểu biết, vốn sống về nhiều nền văn hóa”.Chỉ trong 24 giờ ấy (tính cả giờ ngủ), 28 thí sinh dưới 30 tuổi đã cho ra đời nhiều thước phim quảng scáo gây bất ngờ, không chỉ những người tham dự, mà cả các thành viên ban giám khảo.Ông S. Sucharittanonta, Chủ tịch kiêm Giám đốc sáng tạo của BBDO Bangkok, đơn vị tổ chức AdFest 10, đánh giá: “Những sản phẩm đoạt giải đã khiến chúng tôi bất ngờ, cả về kỹ năng lẫn tính sáng tạo”.Giải nhất cuộc thi thuộc về hai thí sinh thành phố Tokyo, Nhật Bản. Mẫu quảng cáo của họ là những hình ảnh không lời, của những người mệt mỏi, bị stress vì công việc. Và cuối cùng là tiếng vẫy gọi đến Pattaya để xua tan những áp lực, mỏi mệt ấy.Trong khi đó, hai thí sinh Việt Nam Thu Hương (24 tuổi) và Phương Thảo (25 tuổi) đưa ra hình ảnh về một chàng trai bị ám ảnh bởi những hình ảnh của Pattaya trong quá khứ. Nhưng cậu đã nhận ra tiếng gọi của thành phố du lịch nổi tiếng này torng hiện tại: không có tình dục, thay vào đó là những bãi biển êm đềm, danh lam thắng cảnh tuyệt đẹp, lễ hội truyền thống hào hùng… Đáng tiếc, bài thi của hai cô gái trẻ Việt Nam không vào đến vòng chung khảo.Việc các thí sinh Việt Nam không chiến thắng (chứ không phải thất bại) cũng có nhiều điều đáng bàn.Trước hết, xuất phát từ việc chọn (chứ không phải tuyển) hai thí sinh đại diện cho Việt Nam quá cận kề.Thứ hai, họ không có điều kiện làm việc cùng nhau. Lần đầu tiên hai người biết nhau là trên máy bay đến Thái.Thứ ba, cả hai dường như không lĩnh hội những kinh nghiệm từ các “bậc tiền bối” (những người tham dự lần trước).Cuối cùng, hai thí sinh của chúng ta quá hiền lành. Có nghĩa là họ chỉ bám theo đề thi, không dám đưa ra những ý tưởng táo bạo, vượt qua khuôn khổ về rào cản văn hóa (thuần phong mỹ tục) mà họ vốn đã bị ảnh hưởng trong môi trường làm việc ở Việt Nam.Trong khi đó, các thí sinh khác mạnh dạn đưa ra những tiêu chí gây bất ngờ, mê hoặc ban giám khảo. Không chỉ hai thí sinh, mà các tác phẩm tham dự của Việt Nam nói chung cũng gặp “những bức tường lửa” này. Đó là lý do vì sao chỉ duy nhất một tác phẩm của Việt Nam dự thi có giải tại AdFest năm nay. Tác phẩm đoạt Huy chương đồng này ở thể loại quảng cáo báo chí, thuộc về Công ty O&M Việt Nam, thực hiện cho sản phẩm thuốc PanadolDù không chiến thắng, nhưng nói như các thí sinh, họ đã học được rất nhiều điều từ cuộc thi này. Không chỉ thí sinh, các đại biểu tham gia đều ít nhiều rút ra được những bài học bổ ích từ AdFest năm nay. Tiếc rằng, chỉ có 16 đại biểu đến từ TP.HCM. Trong đó, chỉ có một công ty quảng cáo mang nhãn hiệu “thuần Việt” là HTH.
Vì sao? Có nhiều lý do để lý giải điều này. Trong đó, kinh phí cũng cũng như thiếu thông tin từ ban tổ chức cũng là rào cản đưa họ đến AdFest năm nay.

Ho Chi Minh TVC Commercial Young Lotus

Ho Chi Minh TVC Commercial Young Lotus

Ho Chi Minh Shooting Day

Ho Chi Minh Shooting Day

Ho Chi Minh Present Story Board

Ho Chi Minh Present Story Board

That was the message screaming from a giant billboard

That was the message screaming from a giant billboard welcoming our cab as it made its way into Pattaya town, courtesy of McCann Erickson Thailand. Which reminded me that McCann had upped its ante in recent years at Asia Pacific’s premier advertising event, notably McCanns no holds-barred party which is, interestingly, labeled Creative Coup this Friday night. Featuring top UK acts from The Comedy Club, live percussions shows, choreographed troop performances, caged dancers, a Thai rock band and Jan Gerits jumping out of a box!

In the meantime, Walking Street had it fair share of jay walkers from this year’s AdFest delegation of almost 1600 people. The Happy A Go Go Bar, followed by the Super A Go Go bar didn’t fail to please the tired eyes of delegates recovering from a hard and hectic day of talks, lectures, and workshops. Campaign Brief Asia’s Kim Shaw in the meantime headed to the Carousel to pay his bar dues from last year. While ADOI’s Gary Tay and Joe De Silva were busy interviewing delegates in the fish tank bar at the Royal Cliff main lobby. Ham was also on an urgent mission to attend TBWA\’s diner session which was regularly peppered by some pretty challenging ‘Did you Know’ jokes by, did you know, John Merrifield.



This morning The Hammer spoke to John Hunt who’s the Film Jury Prez this year. John was also Cannes Jury Prez two years ago. He shared his thoughts on how Asia seemed to be at some creative crossroad after 10 years of AdFest. John says the time for a new wave of creative styles and ideas will emerge in the next curve for the region. He also had very good words to say about McCann India’s Pepsodent TVC!

AdFest announces founding partnership

AdFest announces founding partnership of Intercontinental Advertising Cup 2007
The 10th Asia Pacific Advertising Festival (AdFest) continued the screening of entries for TV and Radio Lotus for its second day, when almost 1600 delegates gathered at PEACH, the Royal Cliff Beach Resort in Pattaya Thailand - an increase in attendance of fifteen per cent compared to 2006. With the number of entries increasing 5,012 this year, the exhibition of two-dimensional work has outgrown its original space and now covers three floors of the convention centre. This includes Print, Outdoor, DM, 360 and Innovation Lotus entries. To help delegates access to Print and Cyber entries, these have been made available for viewing via six screening stations located in the exhibition.



SPEAKER SESSIONS
The first session of the day was organized by Japan Advertising Agency Federation (JAF). Three speakers were joined by Mr. Chris Kyme.of 8 Partnership, Hong Kong who moderated the discussion. They were Naoko Katayama, strategist from Dentsu, Yutaka Sugiyama, senior creative director from Hakuhodo and Tomotake Kawagoe, creative director from ADK. The session, entitled ‘The Practical Guide to Planet Japan’ shared different campaigns with delegates to provide a better understanding of the unique Japanese advertising style. Integrated campaigns such as the Cool Biz concept to help reduce global warming were debated, along with the viral campaign for Nike iD, featuring the colourful ‘Akibaman’ series broadcast exclusively through MySpace.

Ms. Daniela Krautsack from Mediacom Vienna covered the subject of ambient media in her presentation, ‘Cows in Jackets''. From her worldwide study interviewing 270 creative experts and advertisers, she is producing a book and documentary on the growth of ambient media around the globe. As media fragmentation and advertising clutter has increased, ambient media has become a useful way of capturing people’s attention in an unusual environment, when they least expect it. Her study has captured examples of ambient media from Europe, North and Latin America and Asia Pacific.

FESTIVAL OF FESTIVALS
The afternoon session featured regional award shows and the festival of festivals, The Cup.

AdFest invited festivals from other regions to showcase their award winning work. Mr. Daniel Marcet presented FIAP - the Latin American advertising festival. Mr. Jure Apih presented the award winners from Golden Drum – the new Europe advertising festival.

Lastly, Mr. Michael Conrad announced the launch of the first ever, Intercontinental Advertising Cup (The Cup) to be held in Spain in November 2007.

This ground-breaking idea is jointly supported by the founding partners of Mr Vinit Suraphongchai, Chairman of Working Committee of the Asia Pacific Advertising Festival (AdFest), Mr. Michael Conrad, President of Berlin Creative Leadership School, Mr. Daniel Marcet, President of the Ibero-American Advertising Festival (FIAP) and Mr. Jure Apih, President of the Golden Drum Advertising Festival of New Europe.

The objective of The Cup is to create a global awards show that places a greater emphasis on the influence of culture and language which impacts and defines creative advertising around the world.

The idea for the Advertising Cup was conceived in 2006. All finalists from AdFest, FIAP and Golden Drum will qualify to be judged by a panel of internationally renowned judges who understand the importance of local culture in the search of creative excellence.

Mr. Michael Conrad, formerly Worldwide Creative Director of Leo Burnett said, "It is time the world has an alternative concept and approach to judging creativity in advertising. Any global domination of judging and evaluation can in the long term be counter-productive. A greater emphasis should be given to the diversity of culture and language."

As the largest creative awards in Asia Pacific, AdFest has long been an advocate of local advertising and is a magnet for advertising excellence in the region. Its organizers believe passionately that local culture is an integral factor in the development of relevant and effective media communications.


Jimmy Lam, Chairman of the AdFest Sub-Committee for Judges and Speakers explains, “Great advertising is about connecting with and relating to your audience. You cannot ignore the importance of local culture and language when they help convey a message clearly to the heart and soul of people that use them”.

A semi-permanent judging panel will be the format to ensure the quality and the continuity of the criteria for winning Cup Awards. Nominees of the various awards categories will be invited to attend THE CUP Awards Gala.

EVENING COCKTAILS HOSTED BY BERLIN SCHOOL OF CREATIVE LEADERSHIP
While there was no official event scheduled for the evening slot at AdFest, a cocktail party was organised by The Berlin School of Creative Leadership and hosted by Michael Conrad, president , Benjamin Lorch and Carsten Rasner. The school has launched the first Executive MBA for Creative Leadership, designed to arm the next generation of creative directors with the business and leadership skills to run a successful and profitable creative department or agency.

Chairman of the AdFest Steering Committee, Mr. Toshiaki Nozue sits on the school’s board of governors and the faculty reads like a who’s who of creative excellence. It includes many individuals who have been judging chairmen at AdFest, including Marcello Serpa, Akira Kagami, Tham Khai Meng, Piyush Pandey, Craig Davis, John Hunt, David Droga and Michael Conrad himself.

AP AdFest 2007 is the largest ever. 5,102 creative works have been submitted from over five hundred agencies in forty-nine cities around the region - a six per cent increase on the number of entries entered in 2006.

AdFest 2007 celebrates “Turning 10”

Delegate numbers and award entries continue to increase for the tenth consecutive year.

AdFest is “Turning 10”. For four days from 14-17 March 2007, it will celebrate a decade of success from which has emerged the largest regional awards event in Asia Pacific. A fifteen per cent increase in registration means the biggest contingent of over 1600 delegates from more than forty countries around the world will arrive at PEACH (Pattaya Exhibition and Convention Hall) at the Royal Cliff Beach Resort in Pattaya, Thailand. They will witness a festival of creativity that encompasses more media channels than ever and embraces the contribution of both advertising and production industries in Asia Pacific.

ADFEST LOTUS AWARDS
The Asia-Pacific Advertising Festival (AdFest) Working Committee has confirmed that 5,012 entries have been submitted this year, an increase of six per cent on the number of entries in 2006. The coveted AdFest Lotus Awards will be even more sought after this year. AdFest is one of the founding partners of The Intercontinental Advertising Cup, in collaboration with Ibero- American Advertising Festival (FIAP) and the Golden Drum Advertising Festival of New Europe. All Lotus Award finalists will be automatically entered into the Cup, which will take place in Spain in November 2007.

Over five hundred agencies in forty-nine cities around the region have entered. The top five cities by number of entries are Bangkok (807), Mumbai (732), Singapore (587), Tokyo (551) and Hong Kong (327). Print Lotus entries have increased slightly on last year and TV and Outdoor have dropped slightly, perhaps reflecting the proliferation of different media channels in the advertising market. There have been significant increases in entries for DM, Cyber and Film Craft as well as entries in new award categories for Radio, 360 (Integrated Work) and Innovation Lotus, sponsored by Contagious.

ADFEST JUDGING PANELS
AP AdFest has invited fifty-one judges to join the judging panels, which are divided by category, in order to cope with the volume of work that needs to be assessed. Jimmy Lam, chairman of the sub-committee of speakers and judges said, “I am immensely grateful for the commitment from our judges. As busy international and regional creatives, they apply themselves passionately with the highest standards of judging to ensure that the best work wins.”

Each advertising awards category has a panel of judges, headed by a judging chairman. Chairing the Film Panel is John Hunt, worldwide creative director for TBWA Johannesburg. Sitting as judging chairman for Print is Piyush Pandey, executive chairman and national creative director for Ogilvy & Mather India. For Outdoor awards, it is Linda Locke, Regional Executive Creative Director for Leo Burnett Asia Pacific. The judging chairman for Direct Marketing is Dave King, national creative director for M&C Saatchi in Sydney. For the Cyber Lotus, it is Benjamin Palmer, chief executive offiver and chief creative director for the Barbarian Group, based in Boston, USA.

There are three new categories for Lotus Awards this year. The chairman for Radio Lotus is Tony Hertz, director of Hertz:Radio and Other Clever Advertising. 360 Lotus for integrated and multi-media campaigns and Innovation Lotus (sponsored by Contagious) will be chaired by David Droga, creative chairman of droga5 in New York.

There are two categories open to production houses. The panel of judges for TV Craft is chaired by Nelson Ng, editor at Touches, Hong Kong. Steve Dunn, head of art for JWT, London is chairing the judging panel for Print Craft.

ADFEST SPEAKERS
To reflect the cultural diversity of channels that is evolving in the advertising world, AP AdFest has also organized an unprecedented fifteen speakers to stimulate and inspire delegates as they attend the festival.

Confirmed creative speakers at the event include Mr. David Droga speaking on how ‘The future isn''t what it used to be'', Mr. John Hunt talking about how ‘If it ain''t got that swing, it don''t mean a thing'' and Mr. Benjamin Palmer giving advice on ‘Learning by doing''. Mr. Peter Souter valiantly tackles the unpredictable with ‘The future of advertising''.

This year, AdFest has invited speakers to throw some light on consumer insights. Mr. David McCaughan runs McCann-Erickson’s Pulse survey. His topic is ‘Don''t call them consumers''. Ms. Daniela Krautsack''s from Mediacom Vienna will talk about the influence of ambient media in ‘Cows in Jackets''.

This year, the successful panel discussions that are so popular at AdFest have been brought back and include Mr. Paul Kemp-Robertson from Contagious leading a panel discussion on “Brand Utility” with creative leaders from the Asia Pacific region. Mr. Lewis Blackwell advises delegates to ‘Look, don''t read”, and will lead a panel discussion with some of AdFest judges.

Japan Advertising Agency Federation will share with delegates ‘The Practical Guide to Planet Japan’. Three speakers from Dentsu, Hakuhodo and ADK will be joined by moderator Mr. Chris Kyme. Japan Association of Commercial Film will present its all time favourite ‘Remarkable Five’, introducing five young TVC directors from Japan, Philippines, New Zealand, Singapore and Bangladesh. Each budding director will present his or her short film based on the “Turning Ten” theme of AdFest 2007.

AdFest has invited festivals from other regions to showcase the best work. Mr. Daniel Marcet will present FIAP - the Latin American advertising festival with its winning ads. Mr. Jure Apih will present the award winners from Golden Drum – the New Europe Advertising Festival. Mr. Michael Conrad will talk about the mission of the first ever InterContinental Advertising Cup to be held in Spain in November 2007.BBDO Asia will also present the results of the Young Lotus Workshop, which this year has been filmed from start to finish in a virtual reality test case.

ADFEST YOUNG LOTUS WORKSHOP
This year, the Young Lotus Workshop is being conducted for the fourth time. Inspiring the talent at the Young Lotus Workshop will be Chris Thomas - Chairman& CEO BBDO Asia Pacific, Peter Souter - Deputy Chairman and CCO, AMV BBDO London, Suthisak Sucharittanonta - Chairman & CCO, BBDO Bangkok, David Guerrero - Chairman & CCO, BBDO Guerrero/Ortega and Simon Bond - Regional Director, Proximity Asia.

Thirty young creatives are participating from fifteen cities participating in the first reality-based workshop of its kind, ever. Over two full days, as the creative development for the workshop takes place, the participants will be recorded and taped, leaving no part of the process out. The ‘reality’ of creating inspired thought and growing each idea will then be observed and judged.

The Asia Pacific Advertising Festival aims to provide a creative forum and stimulus for learning in a festival atmosphere for the advertising community in Asia Pacific. It is where the great cultural diversity of work from the region is showcased, rewarded and celebrated. It is for people to inspire, learn and absorb, teach and innovate, communicate, discuss and debate. The 10th Asia Pacific Advertising Festival 2007 is held from March 14-17 2007. The event takes place at its permanent home, the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Beach Resort Hotel in Pattaya, Thailand.

Young Lotus Workshop at this week's Asia Pacific Adfest awards

為什麼天空退出影片
Why Sky Exits Films ?????
The Most Awarded Production Companies in the world

Sky Exits Films Production House in Bangkok Thailand. We were no. 5 The Most Director Awarded in the world and no. 9 The Most Awarded Production Companies in the world in 1999 from Gunn Report from Shots. We are one of a leader production house for TV Commercial to support most of large and well-established advertising agencies both local and worldwide.

We are located at 2136/5-6 Ladprao Rd, Wangthonglang, Bangkok 10310 THAILAND.

Contact us: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog : http://skyexits-showreel.blogspot.com/
Blog : http://skyexits.blogspot.com/

Cantonese:
為什麼天空退出影片

Sky Exits Films Production House in Bangkok Thailand. 1999 年我們是第5 多數主任 Awarded 的在世界和第9 被授予的生產公司在世界從 Gunn 報告從射擊
我們是一個一個領導生產房子使電視商務支持大多大和源遠流長的廣告商地方和全世界

我們被找出在
2136/5-6 Ladprao Rd, Wangthonglang, 曼谷10310 泰國


與我們聯繫 : Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog: http://skyexits-showreel.blogspot.com/
Blog: http://skyexits.blogspot.com/

Japanese:

Sky Exits Films Production House in Bangkok Thailand.
私達はほとんどのディレクター第5 Awarded 世界のおよび第9 打撃からのGunn のレポートからの1999 年に世界の最も与えられた生産の会社だった。私達はローカル大きく、確立した広告代理店のほとんどを支えるTV のコマーシャルのためのリーダーの生産の家の1 才及び世界的にである。私達は2136/5-6 Ladprao Rd 、Wangthonglang 、バンコク10310 タイにいる。


私達に連絡しなさい
: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666
E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog: http://skyexits-showreel.blogspot.com/
Blog: http://skyexits.blogspot.com/

Sky Exits Films
Production in Bangkok Thailand Welcomes you.

We are one of the leading teams of professionals excelling in executing and handling Film Shooting and Film Crews, for over Twenty Years, in Thailand & South Asia. We are handling the shoot of Features Films/ Commercials/ Documentaries Films/ Still Shoots / Promos/ Serials / Music VDO / Events Management in Thailand.

Complete film shooting solutions, that's we offer. Sky Exits Films have complete infrastructure for smooth production. Sky Exits Films is a production service company having team of professionals, which organize everything from selecting of the best locations including completion of all kind of formalities like taking necessary permission from Government bodies so as to complete the task smoothly.Sky Exits Films is well known name in Film and Advertising world. We have built our reputation for reliability, quality services and the fact that we have never gone over budget and time limit in the projects we have completed.


Company Profile:
We have been associated with various prestigious International and Thailand organizations. We have been facilitating them in the entire shooting process.
The location scouting, location permissions and fixing, Logistics, Assigning crew, Coordination on shoot and other logistic activities are our forte. We can handle Features Films/ Commercials/ Documentaries Films/ Still Shoots / Promos/ Serials / Music VDO / Events Management in Thailand.
We could look for a location depending on your script and story board. We can e-mail you some of the photographs to give you a right idea of the location.
As per ones requirement we can arrange permissions from the Ministry of Information and Broadcasting, Ministry of External Affairs, Ministry of Home and any other government authority wherever required for shooting (Railways, Civil Aviation, and Archeological Survey of Thailand etc.).

All private permission could also be obtained.We can negotiate with hotels, transporters, arrange for custom clearance for equipments to get the shoot planed and arrange on a daily basis. And thereafter do the post production as per your requirement


Work Profile :-

• Location scouting and location racy.
• Heading the Production & Technical Department.
• Preparing of Budget for the all In-House Programmed.
• Planning of the Technical configuration of the Broadcast Equipment for the Studio Set-up
• Roistering of the Technical Crew and assigning there duties.
• Managing the logistic of the shooting equipment.
• Preparing MIS for the utilization of the Equipment & Technical Manpower.
• Co-ordination of the vehicles
• Facilitating the shooting crew.
• Arranging for the freelancer technical Crew if required.
• Finalization of the rate and the payment terms.
• Arranging for the technical Crew and equipment.
• Controlling of Production during the shoot.
• Arranging for the Broadcast Equipment.
• Arranging for the Technical Crew and assigning there duties.


Our Services:

We provide complete infrastructural support for foreign and Thailand film producers along with the following services:LOCATION SCOUTING:

• Location best suited to your script and storyboard.
• E-mail you the photographs of the location that give you a right idea


PERMISSION / VISA:

• From the ministry of information and broadcasting
• From the ministry of external affairs, ministry of home and other local government authority
• All private permission is also arranged.
• And also visa clearance
• Customs clearance of equipment (import and re-export)
• Work visas clearance for the entire crew



BUDGET:

• The costing of total project professional.
• We are proud of our reliability and the fact that we have never gone over budget in the past.

HIRING OF CREW AND TECHNICAL PEOPLE:

• We can provide Experienced Crew
• Technical people who have been worked with foreign crew earlier.

CASTING:
• Proper casting for your project
• Only experienced casing Directors.

Remark :
CASTING AND TALENT BUYOUTS

The long history of Thailand and its people have endowed the country with a wealth of different ethnicities offering a vast choice of physical characteristics for every type of casting.

Its long relationship with Foreign casting agents and its regular production levels mean that Sky Exits Films has been able to successfully fully cast films and mini-series in several languages, in many countries. Keeping costs in mind, Sky Exits Films can negotiate full talent buyouts for all types of projects.

Sky Exits Films is a full service casting and coordinating company. Our staff consists of 3 casting directors and several talent coordinators / assistants. Our Online Video Castings allows us to cast several projects at one time also providing our clients with an easy to use casting tool available to them. Saving everyone time and money! Our website provides our clients with 2 to 4 videos on each talent as well as several headshots and resumes. Casting all ages for Commercials , Industrials, Infomercials, TV, Film, Print, Voice Over and Conventions. We provide superior service by giving fast response time and on-site coordination. Traditional and real people casting is also available.


MAKE UP & HAIR :

When it comes to a professional appearance, whether for commercial production, movies, television, stage or private functions, Sky Exits Hair and Makeup is the industry's finest. Offering an experienced and accomplished staff of specialists that will meet all of your production needs. We provide every professional of make-up and hair design artistry, as well as special effects for character portrayals, including bald caps, old aging and injury simulation. Known for dependability and detail, Sky Exits Hair and Makeup offers competitive rates to ensure a profit for your production.

HOTEL AND TRANSPORTATION:

• Air ticketing domestic and international
• Negotiate with hotels
• Transporter


CATERING:

• All Kind Of Multi-cuisine A, B, C Catering In Budget


SECURITY/POLICE PROTECTION/ INSURANCE:

• We mainly concern about crew safety
• We can provide security and insurance for equipments, main talent-cast, crew set.
• Insurance of cast and crew and set

SETTING UP PRODUCTION OFFICE:

• Stock • Art, Property (Prop) And Set
• Legal Assistance
• Information about weather dept.
• Processing and editing facilities
• Translators
• POST PRODUCTION SERVICE
• ANY THING, WHICH MEET YOUR PROJECT'S REQUIREMENT.

Advertising films :

We have successfully completed many ad films and promos with very well known names in the world of Advertisin Film Shooting.

We provide complete services required for Adverting Film Shooting and Promos at very reasonable charges. You can search the locations in seconds to identify a shortlist of places that meet your Advertising film requirements. Our detailed information about Thailand climate and geography enables you to quickly compare possibilities.

We have experienced team of Advertising film Shooting professionals who have worked earlier with international projects and who understand better needs of international crew.


LOCATIONS AND LOCATION PERMITS :

Sky Exits Films can scout, plan for and do pre-production research for any type of production. It has an extensive digital location archive as well as a large print library. Location research and scouting is done by a number of bilingual Thailand location managers.

Sky Exits Films maintains good, on-going relationships with the various governments and police departments which issue shooting permits, including those for all historical sites and government buildings.
Any and all government benefits are passed on directly to our clients; Sky Exits can advise on areas offering tax based incentives and other local reward programs.


Film Crew :

We have done the time-consuming work for you to create Thailand resource focused on pre-production. Now you can find what you’re looking for quickly and easily from just one source. We have library of various locations and people if you require we can mail you to select the best match to you storyboard / script.

We are providing both Thai and foreign crews according to the requirement of your script.

Sky Exits Films offers the entire range of multilingual and highly specialized filmmaking professionals. From heads of departments through to legions of extras, Sky Exits can organize top quality support for producers shooting in Thailand or around Asia.

Sky Exits's crews are accustomed to working with foreigners, in the 'international' way, and are known for being adaptable, hard working and accommodating.



Producers Line Producers:
Direction Chief
Assistant Directors
Associate Directors
First Assistants / 1st AD Directors
Second Assistants / 2nd AD
Directors of Photography HD / High Def / High Definition
Directors of Photography / DP / Cinematographers
Script continuity
Floor Manager

Script:
Script
Screenplay
Dialogue writers

Production dept.:

Production coordinator
Production Manager
Production Secretaries
Production Supervisors
Production Assistant
Book keeper
Location scouts
Location Manager
Transport coordinator
Runner/Driver
Financial Controller


Equipment:
Technicians Director of Photography
Camera Crew Clapper / Loader
Camera Crew First Assistants / 1st AC
Camera Crew Second Assistants / 2nd AC
Camera Crew Video Assistants / Cable / Utility
Camera Operators / Cameraman Cranes / Jibs
Camera Operators / Cameraman Film [400]
Camera Operators / Cameraman HD / High Def / High Definition
Camera Operators / Cameraman Steadicam
Camera Operators / Cameraman Underwater
Camera Operators / Cameraman Video

Gaffers
Gaffers Rigging
Generator Operators
Grips Grips Dolly
Grips KeyGrips Rigging

Focus puller/camera assistant:
Video assistant operator
Electrician/light assistant
Still photographer


Art Department :
Art Director
Set Dresser
Stage Managers
Prop Department
Graphic Designer
Construction Manager
Builder/contractor
Painter
Carpenters


Sound & SFX:
Special effects person
Stunt coordinator
Stunt man/woman
Sound Mixers / Recording
Special Effects Assistants
Boom operator
Audio Technicians
Composer background score


Wardrobe:
Costume designer,
Onset wardrobe,
Stylist… Make-Up
Hair Stylists
Make-Up Artists
Special makeup artist
Wigs

Other:
Assistants Secretary
Accountant
Catering
Animal handler
Office coordinator


Why Sky Exits Films :
The Most Awarded Production Companies in the world

Sky Exits Film Production House in Bangkok Thailand. We were no. 5 The Most Director Awarded in the world and no. 9 The Most Awarded Production Companies in the world in 1999 from Gunn Report from Shots. We are one of a leader production house for TV Commercial to support most of large and well-established advertising agencies both local and worldwide.

We are located at 2136/5-6 Ladprao Rd, Wangthonglang, Bangkok 10310 THAILAND.

Contact us: Tel no. + 66 2933 6470 / Fax no. + 66 2530 3666

E-mails us: aum@skyexits.com , krom@skyexits.com , juh@skyexits.com
(Juh Mobile Phone no. + 66 8 5070 1205)

Home Page http://www.skyexits.com/
Blog : http://skyexits-showreel.blogspot.com/
Blog : http://skyexits.blogspot.com/

The organisers of the Young Lotus Workshop at this week's Asia Pacific Adfest awards have introduced a reality TV element to the competition.The participants, comprising 28 of the most promising young creatives in Asia, will take part in a three-day series of workshops given by some of Asia's most respected advertising professionals. They will then be asked to produce a 60-second commercial and a panel of judges will choose the best three to be broadcast at the Adfest awards.The reality TV element comes in the form of a crew of cameramen who will document the creative process of each of the participants, and their final output will be judged with the evolution from idea to final output taken into account.BBDO Asia, which is co-ordinating the workshop, hopes to sell a half-hour programme to television stations in the area."The Young Lotus Workshop has always had a low profile at the Adfest awards," said Suthisak Sucharittanonta, chairman and CCO of BBDO Bangkok and one of the judges of the competition. "People never recognise what the young creatives are doing so we want to use the footage to engage everyone coming here so that they can recognise the young talent in Asia."The brief for this year's competition will centre on the Thai resort of Pattaya, renowned for its beautiful beaches but more so for sex tourism. "It's about confronting some of the prejudices about Pattaya," said Chris Thomas, chairman and CEO of BBDO Asia Pacific, who is heading the panel of judges. "We want to show that there are some great things to do in Pattaya and that it's not just about go-go girls and bars."The young creatives were selected after winning competitions in their countries."They've been exposed to some of the most experienced creatives and they are going through a 48-hour process of converting an idea into an end-product under the full glare of 1500 of the best people in Asia," Thomas said.The panel of judges will consist of Thomas and Sucharittanonta, along with Peter Souter, deputy chairman and CCO of AMV BBDO London, David Guerrero, chairman and CCO of BBDO Guerrero/Ortega, and Simon Bond, regional director of Proximity Asia.